Recruitment. Retention. Relapse.
Well it’s that time of year again. Time for resolutions and a renewing of goals. The New Year always provides a good moment in time to reestablish goals and try to set up better patterns for the coming year. But…
The Importance of Purpose among Conscious Consumers
Benefit Corporations are now recognized in 30 states and a topic that Diane and I have blogged about in this space as their prominence has grown. To date over 1,900 companies have taken and fulfilled the B Corp pledge. Have a…
Coaching the Conscious Consumer Increases Brand Loyalty Through Shared Values
When it comes to making changes to health and wellness behaviors sometimes people need a little push. Changing your consumers’ habits is not an easy thing to do; oftentimes it requires some coaching. The tricky part is giving just the…
5 Tidbits from Transform, Mayo Clinic’s Health Innovation Conference
Rob Rankin and I attended our first Transform conference last week. Hosted by Mayo Clinic Center for Innovation, the 2016 conference theme was “Make Change Possible.” The conference was highly relevant to the Conscious Consumer and behavior change work we do. Along…
Three strategies to use with Conscious Consumers
It’s hard to believe that we’ll soon head into our fourth full year of blogging on Conscious Consumers, but next month that’s exactly what will happen. In that time we’ve covered a lot. As I look back there are three…
Starbucks – They’re at it again
Just over a year ago I wrote about how Starbucks was leading the way in the corporate values arena. In the post I discussed the details of their supposedly failed #racematters effort. Something that seems even more relevant today than…
