When it comes to making changes to health and wellness behaviors sometimes people need a little push. Changing your consumers’ habits is not an easy thing to do; oftentimes it requires some coaching. The tricky part is giving just the…
Rob Rankin and I attended our first Transform conference last week. Hosted by Mayo Clinic Center for Innovation, the 2016 conference theme was “Make Change Possible.” The conference was highly relevant to the Conscious Consumer and behavior change work we do. Along…
It’s hard to believe that we’ll soon head into our fourth full year of blogging on Conscious Consumers, but next month that’s exactly what will happen. In that time we’ve covered a lot. As I look back there are three…
Just over a year ago I wrote about how Starbucks was leading the way in the corporate values arena. In the post I discussed the details of their supposedly failed #racematters effort. Something that seems even more relevant today than…
