Every New Year’s season, brands commit a lot of resources to take advantage of the behavior changes consumers resolve to make. Worldwide, people declare, “This is the year I will finally ______________”: Be better with finances, work out, eat better,…

There’s no question that COVID-19 compelled marketers to rethink how to best communicate and stay in front of consumers. This challenged healthcare brands to up their game to deliver content in fresh, convenient and uplifting ways. Thanks to various technology…

  As more brands embrace our diverse society in their communications, transcreation and translation are both approaches to adapting content from one language to another but often used in different contexts. For example, translation is about literal words and language.…

Today’s digital world seems to be moving faster than ever. However, even as the world changes, some things stay the same. For instance, establishing genuine communication with your audience is essential if you want to sell your products, build brand…

Establishing strong emotional connections has become an essential element for success in the world of marketing communications. Making connections with your audience gives you the power to shape consumer behavior and drive meaningful change. Here we’ll explore the psychological factors…

  Every piece of marketing communication you produce conveys the benefits of your business to your audience. There are two types of benefits: emotional and functional. To best connect with your audience, you need to understand the importance of both.…