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Emotional Benefits for the Win

  Every piece of marketing communication you produce conveys the benefits of your business to your audience. There are two types of benefits: emotional and functional. To best connect with your audience, you need to understand the importance of both.…

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Media Trends Monday: All Fun and Gaming

This week’s key points: The gaming industry is the place to be for marketers with unique opportunities Twitch has an ever-rising presence in the digital age More and more brands are getting “in” the game In 1972, Atari changed the…

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Media Trends Monday: LinkedInfluencers

This week’s key points: The difference between Thought Leaders and LinkedInfluencers The newest trend on LinkedIn may saturate the platform for B2B companies Authenticity is goal number one in collaboration with LinkedInfluencers Remember when LinkedIn wasn’t filled with endless common…

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