Establishing strong emotional connections has become an essential element for success in the world of marketing communications. Making connections with your audience gives you the power to shape consumer behavior and drive meaningful change. Here we’ll explore the psychological factors…
Every piece of marketing communication you produce conveys the benefits of your business to your audience. There are two types of benefits: emotional and functional. To best connect with your audience, you need to understand the importance of both.…
Through their various business units, YWCA Minneapolis has been working to eliminate racism and empower women in Minnesota since 1891. Last year we were faced again with the challenge of uniting those business units into one overarching brand image campaign. With…
This Week’s Key Points In 2019, LGBTQ+ adults held a combined buying power of $3.7 trillion dollars LGBTQ+ advertising exploded after businesses realized they could use it to increase profits In today’s environment of “rainbow washing”, it’s important to back…
MINNEAPOLIS MN, Friday May 6th, 2022) – Clarity Coverdale Fury (CCF) was recognized for 7 awards at the Healthcare Advertising Awards last week. Those honors ranged from Gold to Merit for work on clients including Altru, Johnson & Johnson Surgical…
Today’s key points Research shows that our collective attention span is shortening Shorter videos dominate the “For You Page” on TikTok Is TikTok at fault? As it was with Vine, the conversation around decreasing attention spans is inherently tied to…
This week’s key points: The gaming industry is the place to be for marketers with unique opportunities Twitch has an ever-rising presence in the digital age More and more brands are getting “in” the game In 1972, Atari changed the…
This week’s key points: The difference between Thought Leaders and LinkedInfluencers The newest trend on LinkedIn may saturate the platform for B2B companies Authenticity is goal number one in collaboration with LinkedInfluencers Remember when LinkedIn wasn’t filled with endless common…
This week’s key points: We take a deep dive into the features of Meta’s platforms Learn ways you can diversify your social media content to reach more people How important is connecting with consumers for boosting brand loyalty? Remember the…
This week’s key points: What is Wordle? The success of the game and how those tactics can be used to promote your brand Social trends go out quickly, and The New York Times acquisition could be fueling its demise Try…
