Utilizing empathy is one of the most important ways to connect. Not just in marketing, but in life. If you can’t understand and feel where someone is coming from, it’s almost impossible to be able to connect on a true…
A great philosopher once said, “Sometimes me think, what is a friend? And then me say, a friend is someone to share last cookie with.” He also is famous for uttering, “om nom nom nom,” so maybe we should take…
In case you haven’t noticed, we are bombarded by advertising. So how can brands connect and break through the noise? Be authentic and use emotion. Yes, fresh design and a catchy tagline play a role, but if an ad tugs…
Last month we discussed the importance of coaching and community building in the retention efforts for your brands. Your target audiences need help staying focused and on track towards their life goals. There’s a big benefit if you can become…
Every New Year’s season, brands commit a lot of resources to take advantage of the behavior changes consumers resolve to make. Worldwide, people declare, “This is the year I will finally ______________”: Be better with finances, work out, eat better,…
There’s no question that COVID-19 compelled marketers to rethink how to best communicate and stay in front of consumers. This challenged healthcare brands to up their game to deliver content in fresh, convenient and uplifting ways. Thanks to various technology…
As more brands embrace our diverse society in their communications, transcreation and translation are both approaches to adapting content from one language to another but often used in different contexts. For example, translation is about literal words and language. It…
Today’s digital world seems to be moving faster than ever. However, even as the world changes, some things stay the same. For instance, establishing genuine communication with your audience is essential if you want to sell your products, build brand…
Establishing strong emotional connections has become an essential element for success in the world of marketing communications. Making connections with your audience gives you the power to shape consumer behavior and drive meaningful change. Here we’ll explore the psychological factors…
Every piece of marketing communication you produce conveys the benefits of your business to your audience. There are two types of benefits: emotional and functional. To best connect with your audience, you need to understand the importance of both. This…
