Welcome back to Media Trends Monday, and welcome to 2022! At one time or another, we’ve all promised ourselves that we’re going to make more of an effort on our company social media accounts. While it’s great to have that…
This week’s key points: The Metaverse is here and it’s here to stay The Metaverse is a broad term used to describe VR, AR, and other virtual environments Big tech companies are rushing to stake their claims (See: Facebook’s name…
This week’s key points TikTok has now surpassed YouTube in daily time spent on the platform The largest demographic on TikTok is 18-24 year olds (42%) We’re on TikTok, and we’re keeping up-to-date so we can help your organization take advantage…
Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts. Key Points Our take: Print is not dead Digital Out of Home…
Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts. Podcasts are an enticing medium for advertisers, as they have exploded in…
Key Points Nielsen’s National Ratings Accreditation Suspended by Media Rating Council The Media Rating Council has suspended backing for Nielsen’s TV ratings after it was proven that the research firm undercounted viewers from earlier this year. Why is this happening?…
Welcome to Media Trends Monday, a new series designed to give you insight into current trends in media, how they’ll impact your organization, and how we view the big picture landscape here at CCF. Today we’re looking at trends in…
Welcome to Media Trends Monday, a new series designed to give you insight into current trends in media, how they’ll impact your organization, and how we view the big picture landscape here at CCF. We aren’t here to reinvent the…
Social distancing is our new normal. Working remotely. Washing our hands. Keeping a six-foot distance from others. Elbow bumps. Isolation. This is jarring for all of us and collectively we are adjusting on the fly and rallying behind a common…
When I first started at CCF, the team had just completed a report called “The consumer of the future” for our client Johnsonville. Wrapped neatly inside two gigantic three ring binders and probably 300+ pages of PowerPoint slides was this…
