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Media Trends Monday: Learning From Social

This week’s key points: Social listening: what is it? And how can you use it to help develop your brand? Social media is becoming a product research tool for consumers  Why personalizing experiences for your customers is important  Besides providing…

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Metaverse Graphic

Media Trends Monday: Enter the Metaverse

This week’s key points: The Metaverse is here and it’s here to stay The Metaverse is a broad term used to describe VR, AR, and other virtual environments Big tech companies are rushing to stake their claims (See: Facebook’s name…

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Media Trends Monday: TikTok Primer

This week’s key points TikTok has now surpassed YouTube in daily time spent on the platform The largest demographic on TikTok is 18-24 year olds (42%) We’re on TikTok, and we’re keeping up-to-date so we can help your organization take advantage…

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Print and Out of Home Trends

Media Trends Monday: Print and Out of Home

Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts.   Key Points Our take: Print is not dead Digital Out of Home…

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Media Trends Monday: Podcasting Report

Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts.   Podcasts are an enticing medium for advertisers, as they have exploded in…

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TV

Media Trends Monday: Nielsen Controversy

Key Points Nielsen’s National Ratings Accreditation Suspended by Media Rating Council The Media Rating Council has suspended backing for Nielsen’s TV ratings after it was proven that the research firm undercounted viewers from earlier this year. Why is this happening?…

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