Key Points Nielsen’s National Ratings Accreditation Suspended by Media Rating Council The Media Rating Council has suspended backing for Nielsen’s TV ratings after it was proven that the research firm undercounted viewers from earlier this year. Why is this happening?…
Welcome to Media Trends Monday, a new series designed to give you insight into current trends in media, how they’ll impact your organization, and how we view the big picture landscape here at CCF. Today we’re looking at trends in…
Welcome to Media Trends Monday, a new series designed to give you insight into current trends in media, how they’ll impact your organization, and how we view the big picture landscape here at CCF. We aren’t here to reinvent the…
Social distancing is our new normal. Working remotely. Washing our hands. Keeping a six-foot distance from others. Elbow bumps. Isolation. This is jarring for all of us and collectively we are adjusting on the fly and rallying behind a common…
When I first started at CCF, the team had just completed a report called “The consumer of the future” for our client Johnsonville. Wrapped neatly inside two gigantic three ring binders and probably 300+ pages of PowerPoint slides was this…
Earlier this week, I was reading an interview with an agency executive who was stating the need for brands today to “cut through the clutter and keep consumers engaged.” Candidly, I couldn’t agree more. The trick, however, is not to…
No one likes advertising. My kids tell me this every day, despite what Dad does to earn a living. They complain constantly about how commercials are interrupting their favorite shows and lament not being able to fast forward live TV.…
In my last post I talked about the one-two punch for driving brand growth: Innovate + Innovate. What I forgot to include was reducing friction. Innovation keeps consumers curious and wanting to participate in what’s next. Less friction increases traction…
Innovate + Innovate. I’ve long said that the lifeblood for brand growth is new product development. It’s something that’s easy to say yet hard to do. Why? Because we too often get tied up in driving today’s business. Which is,…
