Putting AI to the test
We all know there are several ways to leverage AI and as a marketer of 30+ years, I was curious to know what happens when you ask ChatGPT to act like a marketing genius. Would it spit out a bunch…
Breaking addiction barriers with behavior change marketing
As we observe Addiction Awareness Month, it’s crucial to highlight the power of behavior change marketing on supporting those struggling with addiction. Addiction remains a significant public health issue but through strategic marketing initiatives, we can catalyze change that not…
Your employees need mental health benefits. You offer them, but do employees know it?
According to the National Alliance for Mental Health, nearly 28% of all American adults experience mental health illness. In the first quarter of 2024, 11% of all leaves of absence were due to mental health. “We know that investing in…
Harnessing an Emotional Catalyst: Empathy
Utilizing empathy is one of the most important ways to connect. Not just in marketing, but in life. If you can’t understand and feel where someone is coming from, it’s almost impossible to be able to connect on a true…
Three Ways to Maintain Audience-First Targeting in a Post-Cookie Era
A great philosopher once said, “Sometimes me think, what is a friend? And then me say, a friend is someone to share last cookie with.” He also is famous for uttering, “om nom nom nom,” so maybe we should take…
Using creative to capture hearts, create fans and drive change
In case you haven’t noticed, we are bombarded by advertising. So how can brands connect and break through the noise? Be authentic and use emotion. Yes, fresh design and a catchy tagline play a role, but if an ad tugs…
Making your brand part of your consumer’s busy life + life goals
Last month we discussed the importance of coaching and community building in the retention efforts for your brands. Your target audiences need help staying focused and on track towards their life goals. There’s a big benefit if you can become…
Avoiding the February Fall: Engaging consumers to stick with resolutions
Every New Year’s season, brands commit a lot of resources to take advantage of the behavior changes consumers resolve to make. Worldwide, people declare, “This is the year I will finally ______________”: Be better with finances, work out, eat better,…
10 quick digital trends to keep healthcare marketers on the forefront in 2024
There’s no question that COVID-19 compelled marketers to rethink how to best communicate and stay in front of consumers. This challenged healthcare brands to up their game to deliver content in fresh, convenient and uplifting ways. Thanks to various technology…
Building Transcreation into Your Behavior Change Campaigns
As more brands embrace our diverse society in their communications, transcreation and translation are both approaches to adapting content from one language to another but often used in different contexts. For example, translation is about literal words and language. It…
