Connecting Emotionally To Drive Action
In last month’s blog post, we talked about an ingredient that could start to be sidelined (sugar) and how an entrepreneurial spirit can help a brand stand out.
Create less friction and gain more traction
In my last post I talked about the one-two punch for driving brand growth: Innovate + Innovate. What I forgot to include was reducing friction. Innovation keeps consumers curious and wanting to participate in what’s next. Less friction increases traction…
The One-Two Punch for Driving Brand Growth
Innovate + Innovate. I’ve long said that the lifeblood for brand growth is new product development. It’s something that’s easy to say yet hard to do. Why? Because we too often get tied up in driving today’s business. Which is,…
Meditation versus Detention – Bringing mindfulness to the classroom
According to the American Psychological Association, meditation can ease anxiety and stress, boost memory, lower your likelihood to overreact, and increase relationship satisfaction. This is demonstrated quite clearly for adults. But what about kids? From Baltimore to Brooklyn and all…
Is fermentation the next Greek yogurt?
According to a recent article in The Economist, fermentation is on the rise, both in terms of back-to-basics home canning and jarring, as well as manufactured foods. Fermented foods are loaded with probiotics, which makes me wonder: Are fermented…
Conscious Consumers: Where mindfulness meets marketing
(This blog post originally appeared as an article for AAR Partners) Chances are good that you’ve noticed mentions of mindfulness popping up over the past year. It’s showing up on magazine covers, in elementary schools and even in museum programs.…
The secret sauce to behavior change: Rituals
Changing behaviors doesn’t come easy. Whether you’re trying to get to the gym more often or upping your game in the office, it takes time and discipline. Tucked within the discipline is the secret sauce and it’s all based in…
Financial Services for Conscious Consumers: Popularity rises for big bank alternatives
The burst of the housing bubble in the mid-2000s and the revelation of the role big banks played spurred many consumers to reconsider their banking partner. Combine that with recent news about Wells Fargo’s less-than-transparent practices, and big banks still have…
Recruitment. Retention. Relapse.
Well it’s that time of year again. Time for resolutions and a renewing of goals. The New Year always provides a good moment in time to reestablish goals and try to set up better patterns for the coming year. But…
The Importance of Purpose among Conscious Consumers
Benefit Corporations are now recognized in 30 states and a topic that Diane and I have blogged about in this space as their prominence has grown. To date over 1,900 companies have taken and fulfilled the B Corp pledge. Have a…
