Behavior change
is good for business

Or as we like to say, inspiring change that matters

View descriptive transcript

Inspiring change that matters.

Inspiring

verb
Creating the urge or ability to do or feel something.

CCF work comes to life across campaigns, digital experiences and real-world moments designed to inspire people to think, feel or act differently.

A highway stretches beneath dramatic storm clouds with the message:

Never Stop Evolving.

A woman in athletic clothing sits holding her leg as animated graphics identify a:

PROBLEM

Illustrated groups of people appear, showing how the work considers different audiences:

Families
Individuals

A person receives a Wings Credit Union notification on an Apple Watch. The scene transitions to the campaign message:

you own it

Families connect at an ice rink under the message:

Care. For one another.

An electric vehicle is shown being connected to a charging station.

The montage shows a UnitedHealthcare digital experience titled:

Power up your health

On-screen prompts invite users to answer five quick confidential questions, receive tools designed to help them and use those tools to help power up their health.

The work extends into immersive experiences as the montage moves into a colorful 3D virtual world where avatars interact. An avatar wears an AdFed hoodie. The metaverse experience was co-designed by CCF in partnership with a technology vendor.

Healthcare scenes show masked providers and a patient receiving a vaccination, followed by people embracing.

Another campaign closes on the message:

itsOKtochange.com

Change

noun
A fundamental shift in behavior, business results, societal norms or all of the above.

Inspiration only matters if it leads somewhere. The video shifts from the work itself to measurable outcomes featured across CCF client engagements, including:

50% increase in unaided brand awareness
20% increase in “brand used most often”
17% reduction in ER visits
52 million campaign impressions
5.6% sales gain
4,451 sign-ups
3X vaccinations
More than 70% vaccinated
11.6 thousand web conversions
170% increase in calls versus prior to launch
8,000 new site visits
60% increase in advertising brand awareness
54% received tax credits
18% increase in registration
28 national markets piloted the “No Judgments” campaig
175,000 people got coverage through MNsure.com/li>
180% increase in user database
74.3 thousand web sessions
1.2 million web sessions
1,400+ “Contact Us” conversions
Four new services launched

The results move and build around the word change, showing the many forms change can take: shifts in behavior, awareness and engagement; stronger health outcomes; increased sales and participation; and measurable business results.

Matters

verb
Being of importance; having significance.

The final section brings the idea together: change is most meaningful when it has significance for the people, organizations and communities involved.

Client logos appear representing brands and organizations CCF has worked with, including:

Wings Credit Union · Element · Medtronic · UnitedHealthcare · Altru · Mayo Clinic Care Network · Amplifon · Minnesota United FC

The video closes with the invitation:

Ready to inspire change that matters for your brand?