Behavior change
is good for business

Inspiring change that matters.

Inspiring

Definition: Creating the urge or ability to do or feel something.

CCF work comes to life across campaigns, digital experiences and real-world moments designed to inspire people to think, feel or act differently.

The video moves through examples of that work. A highway stretches beneath dramatic storm clouds alongside the Trimble campaign message, “Never Stop Evolving.” A woman in athletic clothing sits holding her leg while animated graphics identify a problem, and illustrated groups of families and individuals demonstrate how different audiences are considered.

A person receives a Wings Credit Union notification on an Apple Watch, followed by the campaign message “you own it.” Families connect at an ice rink under the Altru message, “Care. For one another.” An electric vehicle is then shown connecting to a charging station.

The montage also features a UnitedHealthcare digital experience titled “Power up your health.” On-screen prompts invite people to answer five quick, confidential questions, receive tools designed to help them and use those tools to help power up their health.

The work extends into immersive experiences as the video enters a colorful 3D virtual world where avatars interact, including an avatar wearing an AdFed hoodie. The metaverse experience was co-designed by CCF in partnership with a technology vendor.

Healthcare scenes show masked providers, a patient receiving a vaccination and people embracing. The sequence concludes with the Minnesota Department of Health campaign destination itsOKtochange.com.

Change

Definition: A fundamental shift in behavior, business results, societal norms or all of the above.

Inspiration only matters if it leads somewhere. The video shifts from examples of CCF's work to measurable outcomes featured across client engagements. Results shown on screen include:

• 50% increase in unaided brand awareness
• 20% increase in “brand used most often”
• 17% reduction in ER visits
• 52 million campaign impressions
• 5.6% sales gain
• 4,451 sign-ups
• 3X vaccinations
• More than 70% vaccinated
• 11.6 thousand web conversions
• 170% increase in calls versus prior to launch
• 8,000 new site visits
• 60% increase in advertising brand awareness
• 54% received tax credits
• 18% increase in registration
• 28 national markets piloted the “No Judgments” campaign
• 175,000 people got coverage through MNsure.com
• 180% increase in user database
• 74.3 thousand web sessions
• 1.2 million web sessions
• 1,400+ “Contact Us” conversions
• Four new services launched

The results move and build around the word change, demonstrating the many forms meaningful change can take: shifts in behavior, awareness and engagement; stronger health outcomes; increased sales and participation; and measurable business results.

Matters

Definition: Being of importance; having significance.

The final section brings the idea together: change is most meaningful when it has significance for the people, organizations and communities involved.

Client logos appear representing brands and organizations CCF has worked with, including:

• Wings Credit Union
• Element
• Medtronic
• UnitedHealthcare
• Altru
• Mayo Clinic Care Network
• Amplifon
• Minnesota United FC

The video closes with the invitation, “Ready to inspire change that matters for your brand?”

Explore more client work

• MEDA
• Metro Transit
• Minnesota Department of Health
• MNsure
• Optum
• Quit Partner
• QUITPLAN