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When is brand modernization right for you?

5 signs it might be time to modernize your brand. As our friend Bob Dylan pointed out, “The Times They Are A-Changing.” An inevitable constant in life, change impacts us all differently; therefore, how we respond to it differs as…

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Breaking out of a sea of sameness: Tips and tricks

In today’s marketing landscape, breaking out of any category’s “sea of sameness” can be difficult. Take the dominance of digital marketing and the all-too-often small creative footprint available, and the task gets taller. Add layers of 1:1 audience communications and…

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A collage of four images: a close-up of a marketplace app showing "Your Items," a woman playing guitar on stage with a large screen in the background, a smartphone screen displaying AI-related app icons, and an ornate box containing a bottle of Belvedere vodka.

The Best of Leftovers ‘24: A look back

As an agency, our curiosity and quest for learning never stops. One of the things we do every Friday is get everyone together to discuss a topic. Topics include consumer trends, marketing strategies and tactics, or just something relevant to…

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Top 6 media tactics to reach Conscious Consumers in 2025

Conscious Consumers, driven by personal values, have taken center stage in the marketplace. These individuals make purchasing decisions that reflect their ethics, favoring brands that align with their environmental, social, and political beliefs. To successfully connect with this audience in…

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A man sits at a desk in a modern, tech-filled environment, analyzing data displayed on multiple holographic screens.

Putting AI to the test

We all know there are several ways to leverage AI and as a marketer of 30+ years, I was curious to know what happens when you ask ChatGPT to act like a marketing genius. Would it spit out a bunch…

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