As more brands embrace our diverse society in their communications, transcreation and translation are both approaches to adapting content from one language to another but often used in different contexts. For example, translation is about literal words and language.…
Today’s digital world seems to be moving faster than ever. However, even as the world changes, some things stay the same. For instance, establishing genuine communication with your audience is essential if you want to sell your products, build brand…
Establishing strong emotional connections has become an essential element for success in the world of marketing communications. Making connections with your audience gives you the power to shape consumer behavior and drive meaningful change. Here we’ll explore the psychological factors…
Every piece of marketing communication you produce conveys the benefits of your business to your audience. There are two types of benefits: emotional and functional. To best connect with your audience, you need to understand the importance of both.…
The allure of the Super Bowl Although the teams that are participating were just determined, many of the advertisers have been established for months. Viewers will be tuning into FOX to see the big game (and the ads) on February…
This Week’s Key Points In 2019, LGBTQ+ adults held a combined buying power of $3.7 trillion dollars LGBTQ+ advertising exploded after businesses realized they could use it to increase profits In today’s environment of “rainbow washing”, it’s important to back…
Today’s key points Research shows that our collective attention span is shortening Shorter videos dominate the “For You Page” on TikTok Is TikTok at fault? As it was with Vine, the conversation around decreasing attention spans is inherently tied to…
This week’s key points: The gaming industry is the place to be for marketers with unique opportunities Twitch has an ever-rising presence in the digital age More and more brands are getting “in” the game In 1972, Atari changed the…
This week’s key points: The difference between Thought Leaders and LinkedInfluencers The newest trend on LinkedIn may saturate the platform for B2B companies Authenticity is goal number one in collaboration with LinkedInfluencers Remember when LinkedIn wasn’t filled with endless common…
This week’s key points: We take a deep dive into the features of Meta’s platforms Learn ways you can diversify your social media content to reach more people How important is connecting with consumers for boosting brand loyalty? Remember the…
