The allure of the Super Bowl Although the teams that are participating were just determined, many of the advertisers have been established for months. Viewers will be tuning into FOX to see the big game (and the ads) on February…
This Week’s Key Points In 2019, LGBTQ+ adults held a combined buying power of $3.7 trillion dollars LGBTQ+ advertising exploded after businesses realized they could use it to increase profits In today’s environment of “rainbow washing”, it’s important to back…
Today’s key points Research shows that our collective attention span is shortening Shorter videos dominate the “For You Page” on TikTok Is TikTok at fault? As it was with Vine, the conversation around decreasing attention spans is inherently tied to…
This week’s key points: The gaming industry is the place to be for marketers with unique opportunities Twitch has an ever-rising presence in the digital age More and more brands are getting “in” the game In 1972, Atari changed the…
This week’s key points: The difference between Thought Leaders and LinkedInfluencers The newest trend on LinkedIn may saturate the platform for B2B companies Authenticity is goal number one in collaboration with LinkedInfluencers Remember when LinkedIn wasn’t filled with endless common…
This week’s key points: We take a deep dive into the features of Meta’s platforms Learn ways you can diversify your social media content to reach more people How important is connecting with consumers for boosting brand loyalty? Remember the…
This week’s key points: What is Wordle? The success of the game and how those tactics can be used to promote your brand Social trends go out quickly, and The New York Times acquisition could be fueling its demise Try…
This week’s key points: Social listening: what is it? And how can you use it to help develop your brand? Social media is becoming a product research tool for consumers Why personalizing experiences for your customers is important Besides providing…
Welcome back to Media Trends Monday, and welcome to 2022! At one time or another, we’ve all promised ourselves that we’re going to make more of an effort on our company social media accounts. While it’s great to have that…
This week’s key points: The Metaverse is here and it’s here to stay The Metaverse is a broad term used to describe VR, AR, and other virtual environments Big tech companies are rushing to stake their claims (See: Facebook’s name…
