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Health and Wellness Segmentation

Create less friction and gain more traction

In my last post I talked about the one-two punch for driving brand growth: Innovate + Innovate. What I forgot to include was reducing friction. Innovation keeps consumers curious and wanting to participate in what’s next. Less friction increases traction…

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Superhero vegetables

The One-Two Punch for Driving Brand Growth

Innovate + Innovate. I’ve long said that the lifeblood for brand growth is new product development. It’s something that’s easy to say yet hard to do. Why? Because we too often get tied up in driving today’s business. Which is,…

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Bags of Farmhouse Culture snacks

Is fermentation the next Greek yogurt?

According to a recent article in The Economist, fermentation is on the rise, both in terms of back-to-basics home canning and jarring, as well as manufactured foods. Fermented foods are loaded with probiotics, which makes me wonder: Are fermented foods…

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Jogging up stairs

Recruitment. Retention. Relapse.

Well it’s that time of year again. Time for resolutions and a renewing of goals. The New Year always provides a good moment in time to reestablish goals and try to set up better patterns for the coming year. But…

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