The Facebook papers. Have you seen them? Welcome back to Media Trends Monday, a series where we relay trends we’re seeing in today’s media landscape and examine how they may affect your business and marketing efforts. This week’s key points:…
Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts. This week’s key points: The pandemic spurred on growth in OTT and…
After a hard year under the pandemic, there was what seemed to finally be a light at the end of the tunnel with the development of the COVID vaccine. However, there were of course questions and concerns from the public. …
(This blog post originally appeared as an article for AAR Partners) Chances are good that you’ve noticed mentions of mindfulness popping up over the past year. It’s showing up on magazine covers, in elementary schools and even in museum programs.…
Maximizing the lifetime value of a customer is why loyalty is so important. The lifetime value of a customer is a metric that many companies use to analyze marketing expenditures. It’s the reason gyms offer a first month for free,…
We have long talked about the opportunity for brands to help Conscious Consumers along the purchase funnel with coaching. In the space of health and wellness and social change many are engaged. We’ve segmented them into varying levels of interest…
