Earlier this week, I was reading an interview with an agency executive who was stating the need for brands today to “cut through the clutter and keep consumers engaged.” Candidly, I couldn’t agree more. The trick, however, is not to…
What’s so great about independence? This month, CCF celebrates 40 years of being an independently-owned ad agency. It may sound a little self-serving, but it got us thinking about the concept of independence in this day and age–particularly when it…
No one likes advertising. My kids tell me this every day, despite what Dad does to earn a living. They complain constantly about how commercials are interrupting their favorite shows and lament not being able to fast forward live TV.…
In my last post I talked about the one-two punch for driving brand growth: Innovate + Innovate. What I forgot to include was reducing friction. Innovation keeps consumers curious and wanting to participate in what’s next. Less friction increases traction…
Innovate + Innovate. I’ve long said that the lifeblood for brand growth is new product development. It’s something that’s easy to say yet hard to do. Why? Because we too often get tied up in driving today’s business. Which is,…
According to the American Psychological Association, meditation can ease anxiety and stress, boost memory, lower your likelihood to overreact, and increase relationship satisfaction. This is demonstrated quite clearly for adults. But what about kids? From Baltimore to Brooklyn and all…
According to a recent article in The Economist, fermentation is on the rise, both in terms of back-to-basics home canning and jarring, as well as manufactured foods. Fermented foods are loaded with probiotics, which makes me wonder: Are fermented…
(This blog post originally appeared as an article for AAR Partners) Chances are good that you’ve noticed mentions of mindfulness popping up over the past year. It’s showing up on magazine covers, in elementary schools and even in museum programs.…
Changing behaviors doesn’t come easy. Whether you’re trying to get to the gym more often or upping your game in the office, it takes time and discipline. Tucked within the discipline is the secret sauce and it’s all based in…
