There’s no question that COVID-19 compelled marketers to rethink how to best communicate and stay in front of consumers. This challenged healthcare brands to up their game to deliver content in fresh, convenient and uplifting ways. Thanks to various technology…
As more brands embrace our diverse society in their communications, transcreation and translation are both approaches to adapting content from one language to another but often used in different contexts. For example, translation is about literal words and language. It…
Today’s digital world seems to be moving faster than ever. However, even as the world changes, some things stay the same. For instance, establishing genuine communication with your audience is essential if you want to sell your products, build brand…
Establishing strong emotional connections has become an essential element for success in the world of marketing communications. Making connections with your audience gives you the power to shape consumer behavior and drive meaningful change. Here we’ll explore the psychological factors…
Every piece of marketing communication you produce conveys the benefits of your business to your audience. There are two types of benefits: emotional and functional. To best connect with your audience, you need to understand the importance of both. This…
The allure of the Super Bowl Although the teams that are participating were just determined, many of the advertisers have been established for months. Viewers will be tuning into FOX to see the big game (and the ads) on February…
Through their various business units, YWCA Minneapolis has been working to eliminate racism and empower women in Minnesota since 1891. Last year we were faced again with the challenge of uniting those business units into one overarching brand image campaign. With…
This Week’s Key Points In 2019, LGBTQ+ adults held a combined buying power of $3.7 trillion dollars LGBTQ+ advertising exploded after businesses realized they could use it to increase profits In today’s environment of “rainbow washing”, it’s important to back…
MINNEAPOLIS MN, Friday May 6th, 2022) – Clarity Coverdale Fury (CCF) was recognized for 7 awards at the Healthcare Advertising Awards last week. Those honors ranged from Gold to Merit for work on clients including Altru, Johnson & Johnson Surgical…
Today’s key points Research shows that our collective attention span is shortening Shorter videos dominate the “For You Page” on TikTok Is TikTok at fault? As it was with Vine, the conversation around decreasing attention spans is inherently tied to…
