This week’s key points: Social listening: what is it? And how can you use it to help develop your brand? Social media is becoming a product research tool for consumers Why personalizing experiences for your customers is important Besides providing…
Welcome back to Media Trends Monday, and welcome to 2022! At one time or another, we’ve all promised ourselves that we’re going to make more of an effort on our company social media accounts. While it’s great to have that…
This week’s key points: The Metaverse is here and it’s here to stay The Metaverse is a broad term used to describe VR, AR, and other virtual environments Big tech companies are rushing to stake their claims (See: Facebook’s name…
This week’s key points TikTok has now surpassed YouTube in daily time spent on the platform The largest demographic on TikTok is 18-24 year olds (42%) We’re on TikTok, and we’re keeping up-to-date so we can help your organization take advantage…
The Facebook papers. Have you seen them? Welcome back to Media Trends Monday, a series where we relay trends we’re seeing in today’s media landscape and examine how they may affect your business and marketing efforts. This week’s key points:…
Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts. This week’s key points: The pandemic spurred on growth in OTT and…
After a hard year under the pandemic, there was what seemed to finally be a light at the end of the tunnel with the development of the COVID vaccine. However, there were of course questions and concerns from the public. …
Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts. Key Points Our take: Print is not dead Digital Out of Home…
Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts. Podcasts are an enticing medium for advertisers, as they have exploded in…
Key Points Nielsen’s National Ratings Accreditation Suspended by Media Rating Council The Media Rating Council has suspended backing for Nielsen’s TV ratings after it was proven that the research firm undercounted viewers from earlier this year. Why is this happening?…
