Welcome to Media Trends Monday, a new series designed to give you insight into current trends in media, how they’ll impact your organization, and how we view the big picture landscape here at CCF. Today we’re looking at trends in…
Welcome to Media Trends Monday, a new series designed to give you insight into current trends in media, how they’ll impact your organization, and how we view the big picture landscape here at CCF. We aren’t here to reinvent the…
More than a dozen Minnesota artists are lending their talents in a new campaign launched by CCF and the Minnesota Department of Health (MDH) to encourage everyone to ‘band together against the flu’ this year. With cases of COVID-19 on…
Social distancing is our new normal. Working remotely. Washing our hands. Keeping a six-foot distance from others. Elbow bumps. Isolation. This is jarring for all of us and collectively we are adjusting on the fly and rallying behind a common…
When I first started at CCF, the team had just completed a report called “The consumer of the future” for our client Johnsonville. Wrapped neatly inside two gigantic three ring binders and probably 300+ pages of PowerPoint slides was this…
Earlier this week, I was reading an interview with an agency executive who was stating the need for brands today to “cut through the clutter and keep consumers engaged.” Candidly, I couldn’t agree more. The trick, however, is not to…
What’s so great about independence? This month, CCF celebrates 40 years of being an independently-owned ad agency. It may sound a little self-serving, but it got us thinking about the concept of independence in this day and age–particularly when it…
No one likes advertising. My kids tell me this every day, despite what Dad does to earn a living. They complain constantly about how commercials are interrupting their favorite shows and lament not being able to fast forward live TV.…
In my last post I talked about the one-two punch for driving brand growth: Innovate + Innovate. What I forgot to include was reducing friction. Innovation keeps consumers curious and wanting to participate in what’s next. Less friction increases traction…
