According to the American Psychological Association, meditation can ease anxiety and stress, boost memory, lower your likelihood to overreact, and increase relationship satisfaction. This is demonstrated quite clearly for adults. But what about kids? From Baltimore to Brooklyn and all…
The burst of the housing bubble in the mid-2000s and the revelation of the role big banks played spurred many consumers to reconsider their banking partner. Combine that with recent news about Wells Fargo’s less-than-transparent practices, and big banks still have…
Rob Rankin and I attended our first Transform conference last week. Hosted by Mayo Clinic Center for Innovation, the 2016 conference theme was “Make Change Possible.” The conference was highly relevant to the Conscious Consumer and behavior change work we do. Along…
It’s hard to believe that we’ll soon head into our fourth full year of blogging on Conscious Consumers, but next month that’s exactly what will happen. In that time we’ve covered a lot. As I look back there are three…
Just over a year ago I wrote about how Starbucks was leading the way in the corporate values arena. In the post I discussed the details of their supposedly failed #racematters effort. Something that seems even more relevant today than…
Maximizing the lifetime value of a customer is why loyalty is so important. The lifetime value of a customer is a metric that many companies use to analyze marketing expenditures. It’s the reason gyms offer a first month for free,…
We have long talked about the opportunity for brands to help Conscious Consumers along the purchase funnel with coaching. In the space of health and wellness and social change many are engaged. We’ve segmented them into varying levels of interest…
