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Minnesota Department of Health

Encouraging flu shots through local unity

Graphic that says "Band together against the flu" with colorful, graphic bandaids surrounding it
MN Department of Health of Health Logo

Using art to promote health.

In the midst of a worldwide pandemic, we were reminded that other illnesses still existed. So to encourage flu shots for the 2020 winter season – 14 local artists donated their work to help spread the message: Art unites and heals.

gif of graphic saying "Band together against the flu" that gets covered up with colorful, graphic bandaids

Situation

While COVID-19 spread, encouraging flu shots became even more crucial to help alleviate doctors and hospitals.

Emotional Catalyst

Art heals. Art unifies. Everyone has different styles. But the healing nature of art unifies us all.

Solution

Band Together Against the Flu put local artists front and center from all different communities – turning their work into bandage art that encouraged communal protection against the flu. We even rivaled the Thanksgiving turkey coloring contest in the local newspapers.

Results

Giving flu shots a communal sense of purpose.

0
local Minnesota artists
0million
campaign impressions
0million
web sessions
0thousand
site conversions
Band Together Against the Flu billboard
grid of Band Together Against the Flu campaign banners and graphics
Artists who participated in designing bandaids for Band Together Against the Flu campaign
Band Together Against the Flu coloring pages
Band Together Against the Flu coloring pages that have been colored by children
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