Minnesota Department of Health
Encouraging flu shots through local unity
Using art to promote health.
In the midst of a worldwide pandemic, we were reminded that other illnesses still existed. So to encourage flu shots for the 2020 winter season – 14 local artists donated their work to help spread the message: Art unites and heals.
Situation
While COVID-19 spread, encouraging flu shots became even more crucial to help alleviate doctors and hospitals.
Emotional Catalyst
Art heals. Art unifies. Everyone has different styles. But the healing nature of art unifies us all.
Solution
Band Together Against the Flu put local artists front and center from all different communities – turning their work into bandage art that encouraged communal protection against the flu. We even rivaled the Thanksgiving turkey coloring contest in the local newspapers.
Results
Giving flu shots a communal sense of purpose.
