Wings Credit Union
Inspiring people to expect more out of their financial institution.
Empowering people to own their money.
Credit unions have existed since the 1800s, and yet most people still don’t really understand the difference between a traditional bank and a place like Wings Credit Union.
It all comes down to one simple word: Ownership.
In relaunching the Wings brand, we found an opportunity to empower people early in their financial journey (18-27 year olds) to expect more out of their primary financial institution. Because at a bank, you’re a customer. At Wings, you’re an owner.
What mattered?
Educating Adult Gen Z on the difference of Wings Credit Union over traditional banks.
The insight
At a bank, profits are given to shareholders. At Wings, profits are reinvested in the financial health and experience of its member-owners.
The change
Using empowerment and education, we’re shifting viewpoints of what owning your money really means.
A new look for a forward thinking brand.
Along with the new brand launch, it was also time for Wings’ visual identity to better reflect the strong, bold modern financial institution that they are today. We aimed to ensure the new logo was fresh while also paying homage to familiar elements that have shaped the brand throughout the years.
