Altru Health System
Putting the people of Grand Forks and the surrounding area first.
Reigniting local pride, with real locals.
For over 30 years, CCF and Altru have been in a true partnership that has forged great work and real friendships. We’ve worked together to build and position Altru as a regional leader in world-class healthcare, while remaining an active part of the communities in which they serve.
Situation
As the region’s largest hospital and health system, the community depends on Altru. But many people felt like they could be doing more to show their commitment.
Emotional Catalyst
Altru is yours. Altru exists for everyone who is proud to call this region home.
Solution
By using real community members in the campaign, we regrounded Altru in people’s minds as the region’s real community care provider.
Results
Elevated the perception of the quality and impact of Altru throughout the entire community.
“Busy Day”
“Neighbors”
