MEDA
Emboldening BIPOC entrepreneurs with education and access
Backing the BOLD mission of MEDA
MEDA is a special organization. Founded in 1971, its sole purpose is to help Minnesota BIPOC entrepreneurs and business owners gain access to low-interest loans, expert business consulting and powerful industry-specific connections. However after 50+ years, there was still a pretty major awareness problem amongst the very audience members they were here to serve.
Situation
When we started working together in 2024, upfront research revealed that most local BIPOC entrepreneurs really didn’t know what the MEDA did or who they existed for. So our first step was to begin clearly crystalizing the answers to those questions.
Emotional Catalyst
If you’re a BOLD business owner, MEDA is for you. By providing access to Capital, Consulting and Connections — MEDA backs the BOLD thinkers and doers that build up our entire state and economy.
Solution
Using real MEDA business success stories as our heroes, Backing the BOLD clearly and simply stated the truth in a powerfully emotional way.
Results
The campaign has steadily increased awareness of MEDA and began to build connections with those seeking to apply for business consulting and commercial lending services, get involved with sponsorship and volunteer opportunities and donate to the cause.
“MEDA backs BOLD business owners”
