Cheyenne Mountain Zoo
Fulfilling conservation and preservation through fun.
Having fun and doing good aren’t mutually exclusive.
Cheyenne Mountain Zoo is more than just a zoo on a mountain. As a leader in conservation, captive breeding and animal care – their mission is to connect people with wildlife and wild places through experiences that inspire action. We were proud to help spread this mission’s message, all while increasing attendance.
Situation
While Cheyenne Mountain Zoo prides itself on its commitment to global conservation, even members of the local community didn’t fully realize this.
Emotional Catalyst
Have fun and do good at the same time.
Solution
Fun+ and Reconnect pulled back the curtain of conservation efforts being funded through every Cheyenne Mountain Zoo visit.
Results
Changed perceptions on what a visit to Cheyenne Mountain Zoo really means, all while driving year-over-year increases in attendance.
