MNsure
Helping more Minnesotans than ever get health coverage.
Inspiring coverage through clarity.
In our 7-year partnership with MNsure, we helped solidify the brand as a trusted resource for all Minnesotans to compare health plans and access exclusive tax credits.
Situation
In a landscape of constantly changing health insurance plans and options, Minnesotans weren’t sure where to turn for the right answers and financial help.
Emotional Catalyst
Understanding health insurance is confusing. Be sure with MNsure.
Solution
Our Be Sure campaign reframed Minnesotans’ perception of what MNsure provides: Assurance they’ve picked the right health plan for them, and reminded people that MNsure is the only place to get that assurance.
Results
Record levels of health coverage in Minnesota, delivered through clarity.
0million
web sessions
0thousand
people got coverage through MNsure.com
0%
received tax credits available only though MNsure
