20+ years in media planning and buying, digital and analytics.
Believes being a relevant brand can’t be bought — it must be earned through a measurable plan that educates and activates audiences.
Specialties:
- Building and capturing key audience insights
- Data and analytics, reporting and optimization
- Engaging with diverse and priority populations
- Relationship builder and community advocate
- Expert of negotiation to ensure each dollar works as hard as possible
Opinion:
Professional wrestling is the most under appreciated form of storytelling.
