HUMANIZING HEALTHCARE
Whatever your marketing goal, start by putting people first.
Whether you’re a payer, provider, manufacturer or public health practitioner – CCF knows how to engage your audience with four simple approaches.
Shatter the B2B mold.
Don’t speak to a “business.” Inspire a surgeon. Connect to a hospital administrator. Stand out by being different. For companies like Medtronic, this approach has helped transform topics like “hernia mesh” into interactive human experiences that pay tribute to the surgical craft.
Connect on a
deeper level.
When you can find a genuine emotional touchstone, your health communication inspires action in a whole new way. That’s been the driving force behind our recent work with the Minnesota Department of Health. Whether encouraging flu shots through the notion that “art heals communities,” or giving a real face and voice to the impacts of Covid – the most effective marketing hits at the human heart.
At CCF, we’ve helped drive success for some of the most influential health and wellness brands in the world.
Let’s connect.
Does TikTok work for healthcare advertising? Is LinkedIn the best place to reach surgeons? What about employers and HR directors? Sign up to connect with us, and we’ll send you updates about what we’re learning. If you are ready to approach your marketing efforts differently, contact Holli Maines to get the conversation started.
