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HUMANIZING HEALTHCARE

Whatever your marketing goal, start by putting people first.

Whether you’re a payer, provider, manufacturer or public health practitioner – CCF knows how to engage your audience with four simple approaches.

Speak simply.

In an exceedingly complex system, your success relies on straightforward talk. This is how we’ve helped UnitedHealthcare succeed time and time again – boiling down intensely complicated messaging with simple emotional hooks that drive real change with their audience.

Explore UnitedHealthcare Work

Focus on them.

Here’s one thing you should never forget: Healthcare is only as good as the people it serves – no matter what you’re promoting. For clients like Altru Health System, staying focused on the people who really matter has been the driving force behind every campaign they’ve done.

Explore Altru Work

Shatter the B2B mold.

Don’t speak to a “business.” Inspire a surgeon. Connect to a hospital administrator. Stand out by being different. For companies like Medtronic, this approach has helped transform topics like “hernia mesh” into interactive human experiences that pay tribute to the surgical craft.

Connect on a
deeper level.

When you can find a genuine emotional touchstone, your health communication inspires action in a whole new way. That’s been the driving force behind our recent work with the Minnesota Department of Health. Whether encouraging flu shots through the notion that “art heals communities,” or giving a real face and voice to the impacts of Covid – the most effective marketing hits at the human heart.

At CCF, we’ve helped drive success for some of the most influential health and wellness brands in the world.

Let’s connect.

Does TikTok work for healthcare advertising? Is LinkedIn the best place to reach surgeons? What about employers and HR directors? Sign up to connect with us, and we’ll send you updates about what we’re learning.

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