Whether you’re a payer, provider, manufacturer or public health practitioner – CCF knows how to engage your audience with four simple approaches.
Shatter the B2B mold.
Don’t speak to a “business.” Inspire a surgeon. Connect to a hospital administrator. Stand out by being different. For companies like Medtronic, this approach has helped transform topics like “hernia mesh” into interactive human experiences that pay tribute to the surgical craft.
Connect on a
When you can find a genuine emotional touchstone, your health communication inspires action in a whole new way. That’s been the driving force behind our recent work with the Minnesota Department of Health. Whether encouraging flu shots through the notion that “art heals communities,” or giving a real face and voice to the impacts of Covid – the most effective marketing hits at the human heart.