Behavior change fueled by emotion
Unlocking an Emotional Catalyst™ for your brand is all about empowering a consumer connection on a deeper level. Because how people feel is a powerful motivator for change.
OUR CAPABILITIES
Built intentionally to drive behavior change
A fully-integrated agency, we look to the ambition and energy of our hallmark services to inspire positive change.
Strategy
Brand strategy and positioning
Go-to-market strategy
Research
Data and consumer insights
Audience targeting and personas
Creative
Traditional & non-traditional advertising
Web design
Brand Identity
Video
Experiential
Production & execution
Media & Analytics
Strategic media planning & buying
Digital & social
Paid search
Analytics and reporting
Custom dashboards
Optimization
Trafficking of materials
Our clients matter
OUR VALUES
Inspiring change that matters starts with standing for something
Optimism
We lead with a hopeful and confident mindset, always leading with a positive belief that we can shift behaviors and make good things happen.
Empathy
We have a keen interest in understanding what people think and feel, coupled with the ability to use that understanding to imagine new possibilities and steer our actions.
Truth
We seek imagination, not exaggeration. We uncover truths that translate into undeniable insights within our work. We rely on truths to be our guide with clients, consumers and ourselves.
Commitment
We are committed to delivering unmatched service to our clients and our communities. We deeply value building relationships over transactions and we take immense pride in our tenured client history.
LEADERSHIP
Get to know the people who inspire us
Creative Director
35 years in brand management and strategy.
Fosters an inclusive environment with values that are baked into our culture, which leads to the best work and results.
Specialties:
- Behavior change expert
- Taking brands from local to regional to national
- Building strategic brand platforms and positioning
- Consumer research and insights
- Thought leader in tobacco control, CPG and with government and state agencies
Activities:
Rugby, travel and biking, hiking and exploring.
25+ years in art direction, design and leading creative departments.
Takes a unique creative insight and executes it in a way that both solves a business problem and speaks powerfully to audiences.
Specialties:
- Leveraging audience insights to connect emotionally with audiences
- Champions innovative ideas that challenge the status quo
- Fuels creative to drive brand growth
- Building powerful brand narratives
- Award-winning and creative industry leader
Hobbies:
Avid fisherman and lead emcee at agency events.
25 years in agency account and brand management.
Believes wholeheartedly in CCF’s strategic process, and that client/agency chemistry is a relationship goal.
Specialties:
- Building teams clients love to work with
- Following strategic process to yield insights
- Seeing insights through to campaigns
- Getting maximum results for your budget
- Knowledge and passion about: Healthcare, B2B, financial services
An expert at:
Providing Twin Cities restaurant recommendations and finding a dive bar in any city.
20+ years in media planning and buying, digital and analytics.
Believes being a relevant brand can’t be bought — it must be earned through a measurable plan that educates and activates audiences.
Specialties:
- Building and capturing key audience insights
- Data and analytics, reporting and optimization
- Engaging with diverse and priority populations
- Relationship builder and community advocate
- Expert of negotiation to ensure each dollar works as hard as possible
Opinion:
Professional wrestling is the most under appreciated form of storytelling.
25+ years in client leadership and business development roles.
Unites creativity with business to heighten results and promote the growth and prosperity of brands, and that of CCF.
Specialties:
- New business development and growth
- Strategic planning and integrated marketing
- Establishing meaningful, fun and long-term relationships
- Infusing energy into work environments
- Category expertise and fan of: health and wellness, CPG, retail, B2B, finance
Aspirations:
To meet Billie Jean King and be on SNL.
Creative Director
35 years in brand management and strategy.
Fosters an inclusive environment with values that are baked into our culture, which leads to the best work and results.
Specialties:
- Behavior change expert
- Taking brands from local to regional to national
- Building strategic brand platforms and positioning
- Consumer research and insights
- Thought leader in tobacco control, CPG and with government and state agencies
Activities:
Rugby, travel and biking, hiking and exploring.
25+ years in art direction, design and leading creative departments.
Takes a unique creative insight and executes it in a way that both solves a business problem and speaks powerfully to audiences.
Specialties:
- Leveraging audience insights to connect emotionally with audiences
- Champions innovative ideas that challenge the status quo
- Fuels creative to drive brand growth
- Building powerful brand narratives
- Award-winning and creative industry leader
Hobbies:
Avid fisherman and lead emcee at agency events.
25 years in agency account and brand management.
Believes wholeheartedly in CCF’s strategic process, and that client/agency chemistry is a relationship goal.
Specialties:
- Building teams clients love to work with
- Following strategic process to yield insights
- Seeing insights through to campaigns
- Getting maximum results for your budget
- Knowledge and passion about: Healthcare, B2B, financial services
An expert at:
Providing Twin Cities restaurant recommendations and finding a dive bar in any city.
20+ years in media planning and buying, digital and analytics.
Believes being a relevant brand can’t be bought — it must be earned through a measurable plan that educates and activates audiences.
Specialties:
- Building and capturing key audience insights
- Data and analytics, reporting and optimization
- Engaging with diverse and priority populations
- Relationship builder and community advocate
- Expert of negotiation to ensure each dollar works as hard as possible
Opinion:
Professional wrestling is the most under appreciated form of storytelling.
25+ years in client leadership and business development roles.
Unites creativity with business to heighten results and promote the growth and prosperity of brands, and that of CCF.
Specialties:
- New business development and growth
- Strategic planning and integrated marketing
- Establishing meaningful, fun and long-term relationships
- Infusing energy into work environments
- Category expertise and fan of: health and wellness, CPG, retail, B2B, finance
Aspirations:
To meet Billie Jean King and be on SNL.
Creative Director
35 years in brand management and strategy.
Fosters an inclusive environment with values that are baked into our culture, which leads to the best work and results.
Specialties:
- Behavior change expert
- Taking brands from local to regional to national
- Building strategic brand platforms and positioning
- Consumer research and insights
- Thought leader in tobacco control, CPG and with government and state agencies
Activities:
Rugby, travel and biking, hiking and exploring.
25+ years in art direction, design and leading creative departments.
Takes a unique creative insight and executes it in a way that both solves a business problem and speaks powerfully to audiences.
Specialties:
- Leveraging audience insights to connect emotionally with audiences
- Champions innovative ideas that challenge the status quo
- Fuels creative to drive brand growth
- Building powerful brand narratives
- Award-winning and creative industry leader
Hobbies:
Avid fisherman and lead emcee at agency events.
25 years in agency account and brand management.
Believes wholeheartedly in CCF’s strategic process, and that client/agency chemistry is a relationship goal.
Specialties:
- Building teams clients love to work with
- Following strategic process to yield insights
- Seeing insights through to campaigns
- Getting maximum results for your budget
- Knowledge and passion about: Healthcare, B2B, financial services
An expert at:
Providing Twin Cities restaurant recommendations and finding a dive bar in any city.
20+ years in media planning and buying, digital and analytics.
Believes being a relevant brand can’t be bought — it must be earned through a measurable plan that educates and activates audiences.
Specialties:
- Building and capturing key audience insights
- Data and analytics, reporting and optimization
- Engaging with diverse and priority populations
- Relationship builder and community advocate
- Expert of negotiation to ensure each dollar works as hard as possible
Opinion:
Professional wrestling is the most under appreciated form of storytelling.
25+ years in client leadership and business development roles.
Unites creativity with business to heighten results and promote the growth and prosperity of brands, and that of CCF.
Specialties:
- New business development and growth
- Strategic planning and integrated marketing
- Establishing meaningful, fun and long-term relationships
- Infusing energy into work environments
- Category expertise and fan of: health and wellness, CPG, retail, B2B, finance
Aspirations:
To meet Billie Jean King and be on SNL.
CCF is committed to diversity, equity and inclusion:
- Internally, through education, discourse and hiring practices.
- In our industry, through vendor selection, transparency about progress and best practices, and partnerships – especially those that aim to diversify our industry’s talent pool.
- In our community, through our work on accounts that serve diverse populations and our pro-bono/charitable contributions.
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