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Media Trends Monday: Podcasting Report

Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts.   Podcasts are an enticing medium for advertisers, as they have exploded in…

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Media Trends Monday: Nielsen Controversy

Key Points Nielsen’s National Ratings Accreditation Suspended by Media Rating Council The Media Rating Council has suspended backing for Nielsen’s TV ratings after it was proven that the research firm undercounted viewers from earlier this year. Why is this happening?…

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