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TikTok Phone

Media Trends Monday: TikTok Primer

This week’s key points TikTok has now surpassed YouTube in daily time spent on the platform The largest demographic on TikTok is 18-24 year olds (42%) We’re on TikTok, and we’re keeping up-to-date so we can help your organization take advantage…

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Trends in Connected TV

Media Trends Monday: OTT and CTV

Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts.   This week’s key points: The pandemic spurred on growth in OTT and…

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Podcast listeners chart

Media Trends Monday: Podcasting Report

Welcome back to Media Trends Monday, a series where we examine trends we’re seeing in today’s media landscape and how they may affect your business and marketing efforts.   Podcasts are an enticing medium for advertisers, as they have exploded in…

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TV

Media Trends Monday: Nielsen Controversy

Key Points Nielsen’s National Ratings Accreditation Suspended by Media Rating Council The Media Rating Council has suspended backing for Nielsen’s TV ratings after it was proven that the research firm undercounted viewers from earlier this year. Why is this happening?…

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